The Ritual Series.

A video series that celebrates the rituals of fishing that are shared amongst anglers world wide. Here you'll find an inside perspective on the uniqueness and complexity surrounding Team Shimano and the people who call this company home. The "Ritual of Fishing" follows Team Shimano as they dream up new fishing adventures and progress the sport to unimaginable levels.

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The Craft Campaign — Onitsuka Tiger

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Strung Up — Onitsuka Tiger